01 / <Selected Work>
Built, Not <Borrowed>
Brand identities, packaging systems, drop campaigns, and creative direction — built in California, made for the world.
03 Projects — Selected Work
The country is going recreational, state by state — and the clock is ticking. The brands that win the next few years won't be the ones with the most product. They'll be the ones that planted a flag — a name people ask for and remember. I build that, and I run the business behind it, from ten years inside the Bay Area, the epicenter of cannabis culture.
Brand identities, packaging systems, drop campaigns, and creative direction — built in California, made for the world.
As state after state goes recreational, operators are racing to grow — but not to build. Most are putting out product without a playbook. It shows in three places.
Product stockpiled with no voice, no story, no reason for a customer to ask for it by name. In a rec market, that is a death sentence.
They don't know what the top-shelf standard actually feels like — on the palate, in the cure, in the genetics. So they can't price it, defend it, or chase it.
Even good product stalls without distribution structure, a real sales process, and someone who has solved these problems before. Creative without operations is decoration.
Hire the creative side, the business side, or both. Every engagement is a monthly retainer — a partner, not a project.
The brand department you can't afford to hire full-time. Identity, voice, visual language,
packaging direction, drop concepts, merch capsules, web design, and event activations —
built inside the fashion-and-music culture cannabis actually lives in.
Includes QC — quality control: a trained palate that reads smoke, cure, genetics,
and grow practice the way a sommelier reads a vintage, and tells you what your product
is actually worth against the top-shelf standard.
QC is in-person only
The part that makes a brand a business. The systems that actually move product:
distribution management, sales process, team building, performance tracking, and a steady
hand on the problems that stall good companies.
And here's the thing — cannabis is different. The most experienced corporate
operators walk in and miss what makes this industry run. I fix what they get wrong,
because I've run it from the inside. A great brand without operations behind it just stalls.
Creative direction and business operations, run by one operator who's done both — the brand, and the engine behind it.
Fig. 04 — The Founder, Mike
After 10+ years of doing it — from sesh table representative, to top salesperson, to sales director, to COO, to distribution owner for 6+ years running $5M ARR with a small team across 200+ retailers — I have the full picture, top to bottom. I know how this business actually runs. I've seen the things that work, and the things that will kill your company.
I also know product. A decade of evaluating flower built a palate that reads genetics, cure, and grow practice the way a sommelier reads a vintage — exactly what operators in new rec markets need to benchmark their quality and price it right.
PLANT Agency is where the creative and the operational meet — the brand, and the engine behind it, built by someone who's done both.
Recreational is rolling out state by state. The brands that win the next few years are being built right now. Let's talk about yours.
A sales command center built for cannabis brands — and a working proof of the studio's web & app capability. Repz is a live product: brand, UX, interface, and front-end, designed and built end to end.
Reps tap once to log a stop, talk instead of type, and let Repz turn a voice note into an organized account log, action items, and an end-of-day report — automatically.
The design brief: take a workflow reps hate — data entry — and make it a single tap. Dark, fast, and built for someone working out of a truck, not a desk.
