Fig. 01: Cannabis Brand & Sales Est. 2026 / California → Everywhere

Plant Your <Flag> before the rush

The country is going recreational, state by state, and the clock is ticking. The brands that win the next few years won't be the ones with the most product. They'll be the ones that planted a flag: a name people ask for and remember. I build that, and I run the business behind it, from ten years inside the Bay Area, the epicenter of cannabis culture.

See the Work→ What I Do→
10+ Years In Cannabis/ $50M+ In Sales Driven/ 200+ Retailers Reached/ Creative Direction/ Operations Strategy/ 10+ Years In Cannabis/ $50M+ In Sales Driven/ 200+ Retailers Reached/ Creative Direction/ Operations Strategy/
01 / <Selected Work>

Built, Not <Borrowed>

Brand identities, packaging systems, drop campaigns, and creative direction, built in California, made for the world.

04 Projects: Selected Work
02 / <The Problem>

The Flower Is Here.
The <Brands> Aren't.

As state after state goes recreational, operators are racing to grow, but not to build. Most are putting out product without a playbook. It shows in three places.

Gap 01

No real identity

Product stockpiled with no voice, no story, no reason for a customer to ask for it by name. In a rec market, that is a death sentence.

Gap 02

No quality benchmark

They don't know what the top-shelf standard actually feels like: on the palate, in the cure, in the genetics. So they can't price it, defend it, or chase it.

Gap 03

No systems to scale

Even good product stalls without distribution structure, a real sales process, and someone who has solved these problems before. Creative without operations is decoration.

03 / <Services>

Two Sides.
One <Operator>.

Hire the creative side, the business side, or both. Built as an ongoing partnership, not a one-off project.

№ 01
The Creative Side

In-House Creative

Brand Development / Identity / Web / Drops

The brand department you can't afford to hire full-time. Identity, voice, visual language, packaging direction, drop concepts, merch capsules, web design, and event activations, built inside the fashion-and-music culture cannabis actually lives in.

Monthly Retainer
Monthly Creative Direction
  • 01Brand identity & voice
  • 02Visual language + packaging direction
  • 03Drop concepts & merch capsules
  • 04Web design & digital presence: site, social, content direction
  • 05Event activation strategy: moments people remember that night
  • 06Cult fanbase activation strategy
  • 07Brand placed in front of the right people: influencers, artists, musicians, tastemakers
Let's Talk
№ 02
The Business Side

Operations Strategy

Sales / Distribution / Systems / Scale

The part that makes a brand a business. The systems that actually move product: distribution management, sales process, team building, performance tracking, and a steady hand on the problems that stall good companies.

And here's the thing: cannabis is different. The most experienced corporate operators walk in and miss what makes this industry run. I fix what they get wrong, because I've run it from the inside. A great brand without operations behind it just stalls.

Monthly Retainer
Monthly Operations Strategy
  • 01Distribution systems & management
  • 02Sales process build-out
  • 03Team building & hiring
  • 04Performance tracking & leak-finding
  • 05Scaling strategy
  • 06Embedded operations leadership
Let's Talk
№ 03: The Full Partnership

In-House + Operations

Creative direction and business operations, run by one operator who's done both: the brand, and the engine behind it.

Monthly Retainer
Let's Build It →
04 / <Profile>

Who You're <Working> With

Mike: Founder, PLANT Agency Fig. 04: The Founder, Mike

After 10+ years of doing it, from sesh table representative, to top salesperson, to sales director, to COO, to distribution owner for 6+ years running $5M ARR with a small team across 200+ retailers, I have the full picture, top to bottom. I know how this business actually runs. I've seen the things that work, and the things that will kill your company.

I also know product. A decade of evaluating flower built a palate that reads genetics, cure, and grow practice the way a sommelier reads a vintage.

PLANT Agency is where the creative and the operational meet: the brand, and the engine behind it, built by someone who's done both.

10+
Years / Cannabis
$50M+
Sales / Driven
200+
Retailers / Reached
05 / Let's Build

Your Brand
starts here

Recreational is rolling out state by state. The brands that win the next few years are being built right now. Let's talk about yours.

Call PLANT: 310-951-4232